Tag: Gift Design

Wedding Anniversary Gift Design

Thursday June 15th 2017

If you are married, you may have already heard about the traditional presents you are meant to gift your husband or wife depending on the anniversary year you are celebrating. This is a very old tradition which has been updated in the past few years with a newly revised gift list.

Below we have created a graphic for you showing both the traditional and modern list of anniversary gifts.

traditional and modern anniversary giftsThe standard list of traditional and modern Wedding Anniversary gifts.

Why Design Anniversary Gifts:

What I love about this gifting theme is that it is very easy to incorporate your current range into this category without having to redesign anything or create a brand new range. You can see from our table above, the theme for a first-anniversary gift is ‘paper’. As we already create personalised prints, these would naturally make a perfect paper anniversary gift. So all we had to do was add a suggestion in the product description that this print would be the ‘perfect paper anniversary gift’. However on another occasion, we create a print specifically for this theme so we could title it ‘Personalised First Anniversary Art Print’. This was so we could make the most of those keywords, plus it enabled us to position a product in any anniversary gifting categories available to us.

First Year Anniversary Gift Design
Gift Design Inspiration for First Anniversary ‘Paper’ Gifts.

Paper may seem an easy theme to incorporate into your current gifting range, so what do you do if you want to offer a gift for the more complex anniversary themes? Personally,  I would suggest putting a twist on the theme. For example, for a Ruby Wedding Anniversary, we have a ruby coloured anniversary print. Following on from this, the theme for a 25th wedding anniversary gift is silver so we have a silver foiled personalised art print.

Designing gifts for a fifth wedding anniversary
Gift Inspiration for First Anniversary, Paper Gifts.

The key thing to remember is you do not have to design a gift for every possible year. Instead, just pick the ones which are relevant to your offering.

Finally, I would recommend starting with the first ten years of themes as these are the ones which are celebrated the most so there will always be a greater demand for those

Small Business Gift Design Guide

Wednesday May 17th 2017

Gift Design Guide infogram

The ‘Small Business Gift Design Guide’, by Creative Business Gems

Early this year, we went through our Milly Inspired sales data to identify the most popular occasions, themes, and relationship types, in terms of gift purchases. We then looked at other small gift design studios and carried out the same study on their more popular products. The infogram above shows the results.

To help you understand the guide, I’ve defined the key terms:

Occasion Gifts: This is a product that has clearly been designed for a specific occasion, like a Christmas hamper. Alternatively, it could be a more general gift with occasion-specific personalisation or graphics added to it. A photo album with ‘Happy Mother’s Day’ on the cover would be an example of this.

Themed Gifts: These are similar to occasional gifts. However, the themes are less seasonal, and not attached to one specific gift-giving event. Examples might be a personalised print with a friendship theme. It could also be a keepsake box with ‘Memories’ engraved on the lid.

Relationship Gifts: This category includes gifts that physically state the recipient’s relationship to the customer. For example, a keyring that says ‘Happy Birthday Dad’, or a bracelet with ‘Daughter’ added to it.

The results of our study also revealed a number of additional insights I will share with you over the coming months. But for now, here are a few little sneak peeks:
Popular pendants:
1. Letters
2. Birthstones
3. Snowflakes
(Crystals came out at the bottom of the list.)

Common words used in gift design:
1. Story
2. Family
3. Thank You
(The word ‘Gardening’ emerged as the least commercial phrase.)

What do you think of our findings? Would you like more information like this? What kind of information would you find useful? Let us know in the comment field below.

Welcome, I’m Gemma

If you are a Craftsperson, an Artisan, Design-Maker or Micro Manufacturer, looking for product design inspiration then creativebusinessgems.com is a blog written for you.

I have run my own Designer-Maker Business, Milly Inspired, for over 7 years now. Today our six-figure company is still growing at 50%. Learn how to get the same results right here!

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