Category: Product Design

Best Ways to Launch New Products on Notonthehighstreet.com

Tuesday October 3rd 2017

Best Ways to Launch New Products on Notonthehighstreet.com

“How and when you launch new products on notonthehighstreet.com will really affect its success.”

To date, I’ve uploaded hundreds of new products to notonthehighstreet.com. Over time, I’ve compiled a few tactics that seem to give our newest offerings the best possible chance to attract views and, ultimately, sales. Below is an outline of each of them.

Notonthehighstreet.com loves a new product, as does its customer base, so I always aim to have a product in the ‘New’ category of their site.
Why do I do this? Because:
1: I know customers want to shop from that category.
2: I know the key to sales is getting seen, so I want to be in as many categories as possible. As a product is only in the New category for its first month on the site, I want to make the most of this.

This brings us to the second factor to consider. Because I always want to have something in the New category, I can’t launch everything at once, as I’ll soon run out of things to showcase. For this reason, I never launch all of a new collection at the same time.

Once you have made sure you appear in the New category as often as you can, your next aim is to help your product move up the rankings/pages of that category as fast as possible, because the higher the ranking, the more views it will get. This is where the ‘relevance’ of your new product plays a part.

Plan to launch products when the customers are more likely to be looking for that specific item. At certain times of the year customers will be searching for specific keywords. You want to launch your new offering when those keywords are being searched for the most. That helps the products to move up the rankings, as they win more views and click-throughs.

You need to make sure you are launching a product when there is an interest, but you also need to make sure you launch it as soon at that season/interest starts so the product has enough time to move up the rankings before the season/interest ends. Therefore ‘timing’ is also key. That means items that are specific to one gift-giving occasion need to be live no later than 6 weeks before the relevant event. Your aim is to end the season with your product on the first two product pages (that would be a fantastic outcome).

Finally, make sure you consider what Notonthehighstreet.com has got planned. Aim to make the most of dates when you know notonthehighstreet.com will be trying to attract more customers to their site than normal. For example, recently I have been planning the order in which we will launch our next collection in time for Christmas. I remembered that the Notonthehighstreet.com Christmas catalogue normally drops at the end of October/start of November. That always brings substantially more traffic to the site, so I plan to have all the Christmas products live before then.

To conclude, our key tactics when launching a new product are:
1. Stagger the launch of new products so you stay in the ‘New’ category as long as possible.
2. Launch your product when people are most likely to be looking for that item.
3. Launch seasonal products at the very beginning of that season.
4. Make use of the times you know Notonthehighstreet.com will be attracting more customers to their site.

Do you agree with my points? Maybe you have your own theories on how and when to launch your newest products. If you do, please let us know in the comments field below.

**Important note: this post is not endorsed by Notonthehghstreet.com in any way, and is simply our own observations.**

Wedding Anniversary Gift Design

Thursday June 15th 2017

If you are married, you may have already heard about the traditional presents you are meant to gift your husband or wife depending on the anniversary year you are celebrating. This is a very old tradition which has been updated in the past few years with a newly revised gift list.

Below we have created a graphic for you showing both the traditional and modern list of anniversary gifts.

traditional and modern anniversary giftsThe standard list of traditional and modern Wedding Anniversary gifts.

Why Design Anniversary Gifts:

What I love about this gifting theme is that it is very easy to incorporate your current range into this category without having to redesign anything or create a brand new range. You can see from our table above, the theme for a first-anniversary gift is ‘paper’. As we already create personalised prints, these would naturally make a perfect paper anniversary gift. So all we had to do was add a suggestion in the product description that this print would be the ‘perfect paper anniversary gift’. However on another occasion, we create a print specifically for this theme so we could title it ‘Personalised First Anniversary Art Print’. This was so we could make the most of those keywords, plus it enabled us to position a product in any anniversary gifting categories available to us.

First Year Anniversary Gift Design
Gift Design Inspiration for First Anniversary ‘Paper’ Gifts.

Paper may seem an easy theme to incorporate into your current gifting range, so what do you do if you want to offer a gift for the more complex anniversary themes? Personally,  I would suggest putting a twist on the theme. For example, for a Ruby Wedding Anniversary, we have a ruby coloured anniversary print. Following on from this, the theme for a 25th wedding anniversary gift is silver so we have a silver foiled personalised art print.

Designing gifts for a fifth wedding anniversary
Gift Inspiration for First Anniversary, Paper Gifts.

The key thing to remember is you do not have to design a gift for every possible year. Instead, just pick the ones which are relevant to your offering.

Finally, I would recommend starting with the first ten years of themes as these are the ones which are celebrated the most so there will always be a greater demand for those

Small Business Gift Design Guide

Wednesday May 17th 2017

Gift Design Guide infogram

The ‘Small Business Gift Design Guide’, by Creative Business Gems

Early this year, we went through our Milly Inspired sales data to identify the most popular occasions, themes, and relationship types, in terms of gift purchases. We then looked at other small gift design studios and carried out the same study on their more popular products. The infogram above shows the results.

To help you understand the guide, I’ve defined the key terms:

Occasion Gifts: This is a product that has clearly been designed for a specific occasion, like a Christmas hamper. Alternatively, it could be a more general gift with occasion-specific personalisation or graphics added to it. A photo album with ‘Happy Mother’s Day’ on the cover would be an example of this.

Themed Gifts: These are similar to occasional gifts. However, the themes are less seasonal, and not attached to one specific gift-giving event. Examples might be a personalised print with a friendship theme. It could also be a keepsake box with ‘Memories’ engraved on the lid.

Relationship Gifts: This category includes gifts that physically state the recipient’s relationship to the customer. For example, a keyring that says ‘Happy Birthday Dad’, or a bracelet with ‘Daughter’ added to it.

The results of our study also revealed a number of additional insights I will share with you over the coming months. But for now, here are a few little sneak peeks:
Popular pendants:
1. Letters
2. Birthstones
3. Snowflakes
(Crystals came out at the bottom of the list.)

Common words used in gift design:
1. Story
2. Family
3. Thank You
(The word ‘Gardening’ emerged as the least commercial phrase.)

What do you think of our findings? Would you like more information like this? What kind of information would you find useful? Let us know in the comment field below.

Trend Watch – Gender Reveal Parties

Sunday March 12th 2017

Gender Reveal Trend

Gender Reveal Moodboard – view Pinterest Board for photo sources.

Gender reveal parties are a new trend, straight from the US. Just like baby showers, this is a rapidly growing trend within the UK, with couples looking for fun ways to reveal the sex of their baby to their family and friends. For more inspiration, take a look at our gender reveal Pinterest Board.

Welcome, I’m Gemma

If you are a Craftsperson, an Artisan, Design-Maker or Micro Manufacturer, looking for product design inspiration then creativebusinessgems.com is a blog written for you.

I have run my own Designer-Maker Business, Milly Inspired, for over 7 years now. Today our six-figure company is still growing at 50%. Learn how to get the same results right here!

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